Tag: sports

Nov 05

How to Market a Female Athlete?

We all know about the icons of women’s sports. There’s Lisa Leslie, Mia Hamm, and the Williams sisters. Natalie Coughlin, Jennie Finch, and Candace Parker. All are female athletes who have successfully navigated both the playing and the marketing field. They are the select few who have managed to thrive in both environments. However, marketing …

Continue reading

Share

Aug 08

Where Do Refugees Fit Into The Olympics?

Did you know that there’s such thing as independent athletes that participate in the Olympics without representing their home country? In a sport where country pride is so fundamental to the meaning of the games, I was kind of surprised. I found out about this while reading a Huffington Post piece about Sudanese refugee and …

Continue reading

Share

Aug 02

Olympic Coverage: Let’s Talk About Those Uniforms

Let’s talk about style. Don’t get too excited – I know absolutely nothing about high end designers or the latest runway fashions. However, something that I do know about are uniforms. Let’s talk about some athletic uniforms. I never realized the role that uniforms played in sports until I started playing lacrosse my freshman year …

Continue reading

Share

Jul 27

Olympic Coverage: Let’s Hear it for the “Girls”

I curled up in front of my television earlier this month, all set to watch the women’s gymnastic Olympic trials, when something caught my attention. At the start of the program, a promotional video began to run, flashing the names of the Olympic hopefuls. There was “Jordyn.. Gabby… McKayla… Alexandra… Kyla…” WAIT. Since when were …

Continue reading

Share

Jun 28

What Makes an Athlete a “Woman”?

It’s officially less than one month until the Olympics. Twenty-nine days to be exact. (Not that I’ve been counting…) Ever since I’ve been young, I’ve loved the Olympics. From the moment the Opening Ceremony starts, I’m glued to my television set- through all the events, the award ceremonies, and straight through to the Closing Ceremony.There’s …

Continue reading

Share

Jun 26

Sports Mascots: They’re Not All Fun and Games

Mascots, mascots, mascots. They’re everywhere. High school, college, and professional teams alike circle around their beloved mascots during the “big game” as a beacon of tradition, hope, and luck. Some mascots are funny, and some are plain strange. (There’s such thing as a banana slug? And a dancing tree? Check out UC Santa Cruz and …

Continue reading

Share

Dec 23

The Dark Side of Super Bowl

Every winter millions of people around the world tune in to watch Americas biggest sporting event, the National Football League’s Super Bowl Sunday game. Whether it’s to support that year’s two tops teams, watch the much anticipated half-time show, or comment on which of the different commercials shown took 1st place for creativity, there is …

Continue reading

Share

Aug 02

Heroic ‘Fin

Last Monday, after 3 months of labor disputes, the NFL lockout finally ended. Football nuts around the country (myself included) rejoiced. The threat of losing our favorite, most highly rated sport for an entire season was finally gone. We still have our best excuse to be unproductive on Sundays. Football is back, baby. I am …

Continue reading

Share