Tag: athleticism

How to Market a Female Athlete?

We all know about the icons of women’s sports. There’s Lisa Leslie, Mia Hamm, and the Williams sisters. Natalie Coughlin, Jennie Finch, and Candace Parker. All are female athletes who have successfully navigated both the playing and the marketing field. They are the select few who have managed to thrive in both environments. However, marketing …

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