Tag Archive: Marketing

Jul 19

Taking a Lesson from the Junk Food Industry

Have you ever seen a Coca-Cola commercial? No, I mean really seen one. What are they selling? A refreshing beverage? Hardly. Coca-Cola sells happiness. Proof is provided by the closing image of the commercial below (“open happiness”). And this message is almost anywhere you look. https://www.youtube.com/watch?v=ts_4vOUDImE If you just watched the above commercial, you might …

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Nov 05

How to Market a Female Athlete?

We all know about the icons of women’s sports. There’s Lisa Leslie, Mia Hamm, and the Williams sisters. Natalie Coughlin, Jennie Finch, and Candace Parker. All are female athletes who have successfully navigated both the playing and the marketing field. They are the select few who have managed to thrive in both environments. However, marketing …

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Jul 03

The Commercialization of American Schools

The reality is that many schools have money problems. Big money problems. Across the country there are major budget cuts and layoffs. Financial issues have been the main topic of conversation in schools for years. A recent solution that many schools have adopted is to allow companies advertising rights within the school, in exchange for …

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